Privacy policy

Last Updated: October 18, 2026

Introduction

BORA. (“BORA,” “we,” “us,” or “our”) operates this website and online store, powered by Shopify, to provide customers with access to our products and services (collectively, the “Services”).

This Privacy Policy explains how we collect, use, store, disclose, and otherwise process personal information when you visit our website, browse our products, place an order, make a purchase, contact us, or otherwise interact with our Services.

For the purposes of applicable data protection laws, the seller and contact person responsible for privacy matters is:

Seller: Ido Jacobson
Business address: 5 Malan Street, Tel Aviv, Israel
Email: bora.il.official@gmail.com
Phone / WhatsApp: +972-54-957-8535

Please read this Privacy Policy carefully. By using our Services, you acknowledge that you have had the opportunity to review this policy. Where consent is legally required for particular processing activities, we will seek that consent separately.

Personal Information We Collect

The information we collect depends on how you interact with our Services, the information you choose to provide, and the legal requirements that apply to us.

Information you provide directly

We may collect the following information when you make a purchase, contact us, or otherwise interact with our website:

• Contact information: Your name, email address, telephone number, billing address, and shipping address.
• Order information: Products purchased, order history, transaction details, returns, exchanges, cancellations, and order status.
• Payment information: Payment method, payment status, transaction identifiers, and other payment-related details provided by our payment processors. Payment card information is processed by the relevant payment provider, and we do not intentionally store full payment card details on our own systems.
• Customer communications: Messages, enquiries, feedback, and other information you provide when contacting us.
• Account information: If customer accounts are available and you choose to use one, we may process account identifiers, preferences, and settings.

Information collected automatically

When you visit or interact with our website, we or our service providers may automatically collect certain technical and usage information, including:

• IP address and approximate location derived from it.
• Browser type, device type, operating system, and language preferences.
• Pages visited, products viewed, referring websites, and interactions with website features.
• Visit dates, times, and information about how you navigate the website.
• Cookie identifiers and similar online identifiers, subject to your privacy choices and applicable law.

Information from third parties

We may receive information from third parties that help us operate our store and provide our Services, including Shopify, payment providers, shipping companies, analytics providers, advertising platforms, and other service providers.

For example, we may receive payment confirmations, shipping updates, fraud-prevention signals, or aggregated website performance and advertising information.

How We Use Your Personal Information

We use personal information for the following purposes, as applicable.

Processing and fulfilling orders

We use your information to process payments, confirm purchases, prepare and dispatch orders, arrange delivery, provide order updates, handle returns and refunds, and respond to customer enquiries.

Operating and improving our website

We use relevant information to maintain our website, understand how customers interact with our products, troubleshoot technical issues, improve the shopping experience, and evaluate the performance of our Services.

Customer service and communication

We use your information to respond to questions, provide assistance with orders, resolve complaints, and communicate important information about purchases or our Services.

Marketing and advertising

Where permitted by law and subject to any required consent or opt-out choices, we may use relevant information to send promotional communications and measure or personalize advertising.

Depending on the tools enabled on our website, this may include marketing emails, advertising on social media platforms, retargeting, and measuring the effectiveness of advertising campaigns.

You can unsubscribe from promotional emails using the unsubscribe link included in the message. Where applicable, you can also manage cookie and advertising preferences through the privacy controls available on our website.

Security and fraud prevention

We may use relevant information to verify transactions, detect and prevent fraud, protect our customers, maintain website security, and investigate suspicious or unauthorized activity.

Legal and regulatory compliance

We may process and retain information where necessary to comply with applicable laws, tax and accounting obligations, lawful requests from authorities, or to establish, exercise, or defend legal claims.

Legal Bases for Processing

Where required by applicable law, we process personal information on one or more of the following legal bases:

• Contract: To process and fulfil your order or take steps requested by you before entering into a transaction.
• Legal obligations: To comply with applicable legal, tax, accounting, and regulatory requirements.
• Legitimate interests: To operate, protect, and improve our business, prevent fraud, and provide customer support, where these interests do not override your rights.
• Consent: Where you have provided consent for specific activities, such as certain marketing communications or non-essential cookies, where consent is required.

You may withdraw consent where processing is based on consent. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.

The legal basis applicable to a particular activity may depend on your location and the circumstances.

How We Share Personal Information

We do not sell or rent personal information to third parties for money. We may disclose personal information to the following categories of recipients where necessary and permitted by law.

Shopify

Our store is hosted by Shopify, which provides the infrastructure and tools needed to operate our online store. Shopify may process information about your use of our website and transactions to provide, secure, and improve its services, in accordance with its applicable privacy terms.

Payment providers

Payment service providers process payment information to authorize and complete transactions, prevent fraud, and meet applicable security and regulatory requirements.

Payment-related information may include transaction amounts, transaction currency, payment status, and other details required to process and reconcile purchases and refunds.

All payments on our online store are processed in Israeli New Shekels (ILS). If you view prices in another currency, the estimated converted prices displayed on our website do not change the currency in which your transaction is processed.

Where a payment provider or financial institution converts an ILS transaction into another currency, it may apply its own exchange rate and fees in accordance with its terms and applicable law.

Shipping and fulfilment providers

We may share your name, contact details, delivery address, and relevant order information with shipping companies and fulfilment providers to deliver your purchases and manage shipment-related enquiries.

Analytics and advertising providers

If enabled on our website, we may share certain online identifiers, device information, browsing events, or other relevant information with analytics and advertising providers, including Meta and other platforms used to measure campaign performance or deliver advertising.

These providers may process information under their own privacy policies and applicable agreements. The information shared depends on the services enabled, your privacy preferences, and applicable law.

Professional advisers and authorities

We may disclose information to professional advisers, regulators, courts, law enforcement agencies, or other authorities where reasonably necessary to comply with legal obligations, protect rights, investigate fraud, or resolve disputes.

Business transfers

If our business or relevant assets are sold, transferred, reorganized, or involved in insolvency proceedings, personal information may be disclosed as part of that transaction, subject to applicable legal requirements.

We do not disclose personal information for purposes unrelated to those described in this policy without an appropriate legal basis.

Shopify and Third-Party Services

Shopify provides the platform on which our store operates. Information submitted through our website may be processed by Shopify and its service providers in accordance with their respective roles and applicable agreements.

Shopify may also process certain information under its own privacy policy for purposes relating to Shopify’s services.

To learn more about how Shopify processes personal information and to access its privacy controls, visit:

https://www.shopify.com/legal/privacy

Shopify’s privacy portal is available at:

https://privacy.shopify.com/en

Our website may also integrate other third-party services, such as payment gateways, shipping tools, analytics applications, advertising platforms, or social media features. The availability and operation of these services may change over time.

We encourage you to review the privacy policies of relevant third-party providers.

Cookies and Similar Technologies

Our website and its service providers may use cookies, pixels, tags, and similar technologies to operate the store, remember preferences, understand website usage, improve performance, and support advertising.

Depending on the technologies enabled and your settings, these technologies may be used for the following purposes:

• Essential functions: Supporting security, checkout, shopping cart functionality, and basic website operations.
• Preferences: Remembering certain settings and choices.
• Analytics: Understanding website traffic, product engagement, and overall performance.
• Advertising: Measuring advertising campaigns, limiting repeated advertisements, or displaying relevant advertising.

Where required by law, we will request consent before using non-essential cookies or similar technologies.

You can manage available cookie preferences through the controls provided on our website, where available. You may also be able to control cookies through your browser settings, although disabling certain cookies may affect website functionality.

If supported by the applicable privacy settings and required by law, we will honour relevant recognized opt-out preference signals, such as Global Privacy Control, for the processing activities to which those signals apply.

Marketing Communications

We may send promotional emails or other marketing communications where permitted by law and, when required, with your consent.

You can unsubscribe from promotional emails at any time using the unsubscribe link included in the message or by contacting us.

Even if you opt out of marketing, we may continue to send non-promotional communications necessary to fulfil orders, provide customer service, address security concerns, or meet legal obligations.

International Data Transfers

BORA. operates from Israel and may serve customers in other countries.

Your personal information may be processed, stored, or accessed in Israel or other countries where Shopify and our service providers operate.

Data protection laws may differ between countries. Where applicable law requires safeguards for international transfers, we will rely on an appropriate legal transfer mechanism or other lawful safeguard.

For customers in the European Economic Area or the United Kingdom, where relevant, such safeguards may include an adequacy decision or approved contractual protections, as applicable.

Data Retention and Security

We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including fulfilling orders, providing customer support, maintaining business records, resolving disputes, preventing fraud, and complying with legal obligations.

Retention periods vary depending on the type of information, the purpose for which it was collected, and applicable legal requirements. When information is no longer required, we will take reasonable steps to delete it or otherwise handle it in accordance with applicable law.

We use reasonable technical and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no method of transmission or electronic storage is completely secure. We cannot guarantee absolute security.

Your Privacy Rights and Choices

Your Privacy Choices

Depending on your location and applicable law, you may have some or all of the following rights regarding your personal information:

• Access: Request access to personal information we hold about you.
• Correction: Request correction of inaccurate or incomplete information.
• Deletion: Request deletion of personal information, subject to applicable exceptions.
• Portability: Request a copy of certain personal information in a portable format, where applicable.
• Objection or restriction: Object to or request restriction of certain processing activities.
• Withdrawal of consent: Withdraw consent where processing is based on consent.
• Marketing opt-out: Opt out of promotional communications.
• Targeted advertising opt-out: Where applicable law provides this right, opt out of certain sharing or processing for targeted advertising.

These rights are subject to applicable legal conditions and exceptions. We may need to verify your identity before responding to a request.

To exercise your rights, contact us using the details in the Contact section below. We will respond within the timeframe required by applicable law.

You will not be unlawfully discriminated against for exercising privacy rights available to you.

Additional rights for EEA and UK residents

If you are located in the European Economic Area or the United Kingdom, you may have additional rights under applicable data protection laws, including the right to lodge a complaint with your local data protection authority.

Where applicable, you may also have the right to object to certain processing activities and to request restriction of processing.

Children’s Privacy

Our Services are not intended to be used by children under the age of 18 without appropriate authorization where required by law.

We do not knowingly collect personal information from children in circumstances where such collection is prohibited by applicable law.

If you believe that a child has provided us with personal information inappropriately, please contact us. We will review the request and take appropriate action in accordance with applicable law.

Third-Party Websites

Our website may contain links to websites or services operated by third parties.

We are not responsible for the privacy, security, or content practices of websites that we do not operate. When visiting third-party websites, please review their privacy policies and terms.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, website features, service providers, or legal requirements.

The revised version will be published on this page with an updated “Last Updated” date. We will provide additional notice where required by law.

Contact Us

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have a complaint regarding our handling of personal information, please contact us:

Brand: BORA.

Seller / Privacy Contact: Ido Jacobson

Business address: 5 Malan Street, Tel Aviv, Israel

Email: bora.il.official@gmail.com

Phone / WhatsApp: +972-54-957-8535

For the purposes of applicable data protection laws, Ido Jacobson is the contact person for privacy-related requests concerning the seller’s processing of personal information, subject to the respective roles of Shopify and other independent service providers.